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Where do I start if I want to launch a cosmetic product? Maybe Getting started or your first steps
The first step is to clearly define your product category and concept. For example:
- Skincare (cream, serum, toner, cleanser, mask)
- Haircare (shampoo, conditioner, treatment)
- Body care (body butter, lotion, scrub)
Specialty products (eye care, lip care, etc.)
You should also determine whether you already have a validated formulation.
An ingredient list alone is not a formulation. A proper formulation must include:
Basic Requirements
- Exact ingredient percentages
- Detailed processing/manufacturing method
Complementary Requirements
- Stability compatibility
- Preservative system validation
- Safety and regulatory compliance
I created a formula using AI or online tools. Can you produce it?
Possibly — but it must first be professionally evaluated in our lab.
Before production, we need to determine:
- Has it ever been produced in a laboratory setting?
- Has it passed stability testing?
- Has it undergone microbial (preservative efficacy) testing?
- Is it compliant with Canadian and/or international cosmetic regulations?
If these steps have not been completed, the formulation will need to be validated, adjusted, or professionally developed before moving into production.
What if I don’t have a formulation?
Option 1: Use One of Our Archived Formulations
We maintain a library of professionally developed base formulations that can be
- Customized
- Tweaked
- Adjusted to match your brand positioning
Our archived formulas are not sold identically to multiple brands. Each formula is modified to ensure brand differentiation and market uniqueness.
Option 2: Develop a Custom Formula from Scratch
If you prefer a fully unique product, we can develop one based on:
- Your product brief
- Target audience
- Ingredient preferences
- Texture and sensory requirements
- Market positioning
- Target retail price
You may also provide benchmark products you like for:
- Absorption
- Texture
- Finish
- Sensory profile
For example, you may like the texture of a hand lotion but want it adapted into a lightweight eye cream. For both options, we require a detailed product brief.
Do you offer white label products?
White label products are pre-formulated products sold identically to multiple brands with minimal or no modification.
We do not offer white label services. Our focus is on customized, differentiated formulations that protect brand identity and long-term positioning.
What is required for custom formulation?
To begin development, we require:
- A detailed product brief
- Desired claims or features
- Target retail price
- Ingredient restrictions (if any)
- Benchmark references (optional but recommended)
Is there a formulation fee?
Yes. Fee is conditionally refundable
Formulation fees vary depending on product complexity, ingredient requirements, and regulatory scope.
A formal quote is provided after reviewing your product brief. Third-party testing costs (e.g., stability, microbial testing, challenge testing) are not included in this fee.
Will the first sample be the final version?
Usually not. The development process typically includes:
- Initial sample
- Client feedback
- Revisions
- Additional sampling (if required)
We continue refining the product until final approval is achieved.
Shipping costs for samples are the client’s responsibility.
Can I purchase the formulation?
Yes — this must be discussed in advance. Once approved, you may purchase your formulation. Formulation fees vary depending on product complexity, ingredient requirements, and regulatory scope.
A formal quote is provided after reviewing your product brief. Third-party testing costs (e.g., stability, microbial testing, challenge testing) are not included in the formulation fee.
Can you produce Natural Health Products (NPN)?
Yes. We are licensed to manufacture:
- Cosmetic products
- Natural Health Products (NPN)
Natural Health Products may require additional costs beyond production, including:
- Upfront testing costs from third party lab to support the production
- Additional regulatory documentation and approvals
Are you licensed to produce DIN products?
Currently, we are not licensed to manufacture DIN (Drug Identification Number) products.
Are you MOCRA registered?
Yes. We are compliant with current MOCRA facility registration requirements.
What is required to receive a production quote?
To provide an accurate quotation, we require:
- Final approved formulation
- Production quantity
- Complete packaging specifications/requirements (inner, outer and shipping packaging)
What is your Minimum Order Quantity (MOQ)?
3,000 units per SKU. Lower quantities may be possible depending on:
- Product type
- Manufacturing process
- Batch feasibility
Smaller quantities may significantly increase unit cost due to fixed setup and labor expenses.
Can I request small pilot batches for market testing?
Yes. Pilot batches may be produced subject to additional costs depending on product type and volume.
What is the difference between private label and custom formulation?
| Feature | Private label | Custom formulation |
|---|---|---|
| Formula | Pre-developed formula | Developed from scratch |
| Timeline | Faster time to market | Longer timeline |
| Cost | Lower development cost | Higher R&D investment |
| Exclusivity | Limited exclusivity | Fully exclusive |
| MOQ | Lower MOQ possible | Possibly higher MOQ |
How long does the entire process take from idea to launch?
Estimated timelines:
- Private Label: 8–12 weeks
- Custom Formulation: 3–8 months
Still Have Questions? We're here to help
Our team can walk you through formulation, production timelines, and everything in between.
